Investing with a Smile
Our Story
At Peynutz Grow, we invest in ideas that make a difference—and put a smile on people’s faces. Whether it’s a groundbreaking sports gadget, a clever tech solution, or a toy that sparks imagination, we partner with entrepreneurs who are passionate, playful, and driven to grow. Our goal is simple: fuel innovation, create positive impact, and have fun along the way.
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We combine over 25 years of experience in the D2C market with a strong network of production-focused companies. By connecting manufacturers, sharing knowledge, and helping scale difficult-to-transport or niche products, we create scalable growth with joy. We also support mid-sized production companies in unlocking competitive advantages through collaboration with similar businesses across different sectors.


Mission
We back bold, imaginative founders—whether creating toys, sports gear, or tech—that enhance play and child wellbeing. Leveraging 25 years of D2C and manufacturing expertise, we fuel scalable growth, foster cross‑producer collaboration, and drive innovation that delights children and families.
Vision
Vision We envision a world where play, movement, and learning are universally accessible and joyfully integrated into childhood. By combining deep D2C and manufacturing expertise with collaborative networks and impact investing, we aim to build a thriving ecosystem of companies that scale responsibly, innovate continuously, and measurably improve children’s physical and mental wellbeing worldwide.

Building Bright Futures Playfully
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Trusted Partnerships
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Powerful Connections
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Smart
Capital
Smarter investments. Happier returns.
Strategic Partners

Peynutz Team.

Nancy Pustjens
Head of investments

Dan Mitchell
Co-founder

Tess Andersen
Managing Partner
